KREUZADER (Posts tagged the matrix)

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See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna
Nouvel Observateur: It is rather shocking to see that, henceforth, all American marketing successes, from The Matrix to Madonna’s new album, are presented as critiques of the system which massively promotes them.
Baudrillard: That is exactly what...

Nouvel Observateur: It is rather shocking to see that, henceforth, all American marketing successes, from The Matrix to Madonna’s new album, are presented as critiques of the system which massively promotes them.

Baudrillard: That is exactly what makes our times so oppressive. The system produces a negativity in trompe-l’oeil, which is integrated into products of the spectacle just as obsolescence is built into industrial products. It is the most efficient way of incorporating all genuine alternatives. There are no longer external Omega points or any antagonistic means available in order to analyze the world; there is nothing more than a fascinated adhesion. One must understand, however, that the more a system nears perfection, the more it approaches the total accident. It is a form of objective irony stipulating that nothing ever happened. September 11th participated in this. Terrorism is not an alternative power, it is nothing except the metaphor of this almost suicidal return of Western power on itself. That is what I said at the time, and it was not widely accepted. But it is not about being nihilistic or pessimistic in the face of all that. The system, the virtual, the matrix – all of these will perhaps return to the dustbin of history. For reversibility, challenge and seduction are indestructible.

Source: baudrillardstudies.ubishops.ca
the matrix juan baudrillard