U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says
Americans now watch more stuff on TV from streaming services than either broadcast or cable TV.
Streaming platforms, led by Netflix,
in July 2022 for the first time surpassed cable networks to claim the
largest share of U.S. TV viewing for the month, according to new data
from Nielsen.
It was only a matter of time before the milestone was reached, as
streaming usage has continued to climb while traditional TV declines
amid the steady drip-drip-drip of cord-cutting losses.
For the month of July, streaming among American TV households
represented a record 34.8% share of total consumption, while cable and
broadcast came in at 34.4% and 21.6%, respectively. Streaming usage has
surpassed that of broadcast before, but this is the first time it has
also exceeded cable viewing.